Career path
The skills this job asks for, and the level for each.
463 skills listed by ESCO, 268 of them essential. 463 are in our skills list and linked; we measure a match on those. ESCO gives no levels, so we ask for level 3 on an essential skill and 2 on the rest.
Occupation: ISCO-08 occupations (International Labour Organization). Skills: This service uses the ESCO classification of the European Commission (v1.2.1, CC BY 4.0), modified by CareersMatch.
Further out means a higher level. Sign in to see how you compare.
Showing 10 of 462, essentials first. The table below lists them all.
| Skill | Type | Necessity | Level |
|---|---|---|---|
| Communication | competency | essential | 4 |
| Adaptability | competency | essential | 3 |
A path lists what the job asks for
The skills and tools people in this kind of job use, at the level each is usually asked for.
Signed in, we set your profile beside it
Level by level, using only what your profile holds. Something we know nothing about yet is shown as not yet known, never as a no.
You see where you fall short, and what would change it
Answering a question, adding your level or adding a certificate. We never show a pay rise or a time estimate we have no data for.
What this path asks for comes from O*NET 31.0 (U.S. Department of Labor, CC BY 4.0), through the official ISCO-08 to US occupation crosswalk. A competency is essential where O*NET rates it at least 3.5 of 5 in importance.
| advertising techniques |
| skill |
| essential |
| 3 |
| advise on market strategies | skill | essential | 3 |
| advise on public relations | skill | essential | 3 |
| analyse booking patterns | skill | essential | 3 |
| analyse business plans | skill | essential | 3 |
| analyse business requirements | skill | essential | 3 |
| analyse consumer buying trends | skill | essential | 3 |
| analyse data about clients | skill | essential | 3 |
| analyse economic trends | skill | essential | 3 |
| analyse external factors of companies | skill | essential | 3 |
| analyse internal factors of companies | skill | essential | 3 |
| analyse market financial trends | skill | essential | 3 |
| analyse membership | skill | essential | 3 |
| apply business acumen | skill | essential | 3 |
| apply customer engagement strategy | skill | essential | 3 |
| apply grammar and spelling rules | skill | essential | 3 |
| apply numeracy skills | skill | essential | 3 |
| apply social media marketing | skill | essential | 3 |
| apply strategic thinking | skill | essential | 3 |
| assess each stage of the creative process | skill | essential | 3 |
| assign codes to product items | skill | essential | 3 |
| assist in developing marketing campaigns | skill | essential | 3 |
| brainstorm ideas | skill | essential | 3 |
| brand marketing techniques | skill | essential | 3 |
| build business relationships | skill | essential | 3 |
| build trust | skill | essential | 3 |
| business analysis | skill | essential | 3 |
| business communication | skill | essential | 3 |
| business intelligence | skill | essential | 3 |
| business strategy concepts | skill | essential | 3 |
| buy advertising space | skill | essential | 3 |
| carry out active selling | skill | essential | 3 |
| carry out naming strategies | skill | essential | 3 |
| carry out sales analysis | skill | essential | 3 |
| carry out statistical forecasts | skill | essential | 3 |
| carry out strategic research | skill | essential | 3 |
| channel marketing | skill | essential | 3 |
| characteristics of products | skill | essential | 3 |
| characteristics of services | skill | essential | 3 |
| collaborate in the development of marketing strategies | skill | essential | 3 |
| communicate price changes | skill | essential | 3 |
| communicate schedules to the people concerned | skill | essential | 3 |
| communicate with customers | skill | essential | 3 |
| communication principles | skill | essential | 3 |
| company policies | skill | essential | 3 |
| comply with food safety and hygiene | skill | essential | 3 |
| comprehend financial business terminology | skill | essential | 3 |
| conduct mobile marketing | skill | essential | 3 |
| conduct research interview | skill | essential | 3 |
| consumer goods industry | skill | essential | 3 |
| content marketing strategy | skill | essential | 3 |
| cooperate with colleagues | skill | essential | 3 |
| coordinate advertising campaigns | skill | essential | 3 |
| coordinate membership work | skill | essential | 3 |
| cope with challenging demands | skill | essential | 3 |
| copyright legislation | skill | essential | 3 |
| corporate social responsibility | skill | essential | 3 |
| corporate sustainability | skill | essential | 3 |
| create advertisements | skill | essential | 3 |
| create annual marketing budget | skill | essential | 3 |
| create brand guidelines | skill | essential | 3 |
| create business process models | skill | essential | 3 |
| create media plan | skill | essential | 3 |
| create media schedule | skill | essential | 3 |
| create new concepts | skill | essential | 3 |
| create solutions to problems | skill | essential | 3 |
| creatively use digital technologies | skill | essential | 3 |
| customer relationship management | skill | essential | 3 |
| customer service | skill | essential | 3 |
| data mining methods | skill | essential | 3 |
| define brand identity | skill | essential | 3 |
| define creative components | skill | essential | 3 |
| define technology strategy | skill | essential | 3 |
| demography | skill | essential | 3 |
| design brand's online communication plan | skill | essential | 3 |
| design customer experiences | skill | essential | 3 |
| desktop publishing | skill | essential | 3 |
| develop business case | skill | essential | 3 |
| develop creative ideas | skill | essential | 3 |
| develop digital content | skill | essential | 3 |
| develop financial statistics reports | skill | essential | 3 |
| develop media strategy | skill | essential | 3 |
| develop membership strategies | skill | essential | 3 |
| develop online sales business plan | skill | essential | 3 |
| develop professional network | skill | essential | 3 |
| develop revenue generation strategies | skill | essential | 3 |
| develop strategies for accessibility | skill | essential | 3 |
| develop the product catalogue | skill | essential | 3 |
| digital communication and collaboration | skill | essential | 3 |
| digital data processing | skill | essential | 3 |
| Digital Fluency | competency | essential | 3 |
| digital marketing techniques | skill | essential | 3 |
| digital media | skill | essential | 3 |
| document project progress | skill | essential | 3 |
| draft corporate emails | skill | essential | 3 |
| draw conclusions from market research results | skill | essential | 3 |
| e-commerce systems | skill | essential | 3 |
| electronic business | skill | essential | 3 |
| electronic communication | skill | essential | 3 |
| ensure compliance with purchasing and contracting regulations | skill | essential | 3 |
| ensure cross-department cooperation | skill | essential | 3 |
| ensure finished product meet requirements | skill | essential | 3 |
| ensure information privacy | skill | essential | 3 |
| ensure price competitiveness | skill | essential | 3 |
| ensure products meet regulatory requirements | skill | essential | 3 |
| examine advertisement layout | skill | essential | 3 |
| execute conversion testing | skill | essential | 3 |
| execute email marketing | skill | essential | 3 |
| execute marketing plan | skill | essential | 3 |
| expand store regional presence | skill | essential | 3 |
| financial analysis | skill | essential | 3 |
| fix meetings | skill | essential | 3 |
| follow a brief | skill | essential | 3 |
| follow company standards | skill | essential | 3 |
| follow the statutory obligations | skill | essential | 3 |
| forecast occupancy demand | skill | essential | 3 |
| give live presentation | skill | essential | 3 |
| graphic design | skill | essential | 3 |
| guarantee customer satisfaction | skill | essential | 3 |
| handle customer complaints | skill | essential | 3 |
| handle requests for new product items | skill | essential | 3 |
| have computer literacy | skill | essential | 3 |
| help coordinate promotional activities | skill | essential | 3 |
| ICT market | skill | essential | 3 |
| identify customer requirements | skill | essential | 3 |
| identify customer's needs | skill | essential | 3 |
| identify market niches | skill | essential | 3 |
| identify new business opportunities | skill | essential | 3 |
| identify potential markets for companies | skill | essential | 3 |
| identify pricing opportunities | skill | essential | 3 |
| identify stress points of customer interaction | skill | essential | 3 |
| implement marketing strategies | skill | essential | 3 |
| implement sales strategies | skill | essential | 3 |
| implement strategic planning | skill | essential | 3 |
| improve business processes | skill | essential | 3 |
| inspect data | skill | essential | 3 |
| integrate marketing strategies with the global strategy | skill | essential | 3 |
| knowledge base | skill | essential | 3 |
| lead the brand strategic planning process | skill | essential | 3 |
| liaise with advertising agencies | skill | essential | 3 |
| liaise with managers | skill | essential | 3 |
| maintain customer records | skill | essential | 3 |
| maintain customer service | skill | essential | 3 |
| maintain financial records | skill | essential | 3 |
| maintain pricing database | skill | essential | 3 |
| maintain relationship with customers | skill | essential | 3 |
| maintain relationship with suppliers | skill | essential | 3 |
| make data-driven decisions | skill | essential | 3 |
| make price recommendations | skill | essential | 3 |
| make strategic business decisions | skill | essential | 3 |
| manage accounts | skill | essential | 3 |
| manage brand assets | skill | essential | 3 |
| manage budgets | skill | essential | 3 |
| manage contracts | skill | essential | 3 |
| manage creative department | skill | essential | 3 |
| manage customer service | skill | essential | 3 |
| manage hospitality revenue | skill | essential | 3 |
| manage membership | skill | essential | 3 |
| manage membership database | skill | essential | 3 |
| management consulting | skill | essential | 3 |
| manage personnel agenda | skill | essential | 3 |
| manage profitability | skill | essential | 3 |
| manage staff | skill | essential | 3 |
| manage the customer experience | skill | essential | 3 |
| manage the handling of promotional materials | skill | essential | 3 |
| manage workflow processes | skill | essential | 3 |
| manage yield | skill | essential | 3 |
| market analysis | skill | essential | 3 |
| marketing analytics | skill | essential | 3 |
| marketing department processes | skill | essential | 3 |
| marketing management | skill | essential | 3 |
| marketing mix | skill | essential | 3 |
| marketing principles | skill | essential | 3 |
| market pricing | skill | essential | 3 |
| market research | skill | essential | 3 |
| maximise sales revenues | skill | essential | 3 |
| measure customer feedback | skill | essential | 3 |
| media planning | skill | essential | 3 |
| meet deadlines | skill | essential | 3 |
| meet expectations of target audience | skill | essential | 3 |
| mobile marketing | skill | essential | 3 |
| monitor customer behaviour | skill | essential | 3 |
| monitor financial accounts | skill | essential | 3 |
| monitor work for special events | skill | essential | 3 |
| negotiate terms with suppliers | skill | essential | 3 |
| network marketing | skill | essential | 3 |
| online ads campaign techniques | skill | essential | 3 |
| organise business documents | skill | essential | 3 |
| organise participation in local or international events | skill | essential | 3 |
| perform brand analysis | skill | essential | 3 |
| perform business analysis | skill | essential | 3 |
| perform business research | skill | essential | 3 |
| perform clerical duties | skill | essential | 3 |
| perform copywriting | skill | essential | 3 |
| perform customers’ needs analysis | skill | essential | 3 |
| perform data analysis | skill | essential | 3 |
| perform financial analysis on price strategies | skill | essential | 3 |
| perform image editing | skill | essential | 3 |
| perform market research | skill | essential | 3 |
| perform media outlets research | skill | essential | 3 |
| perform office routine activities | skill | essential | 3 |
| perform online data analysis | skill | essential | 3 |
| perform project management | skill | essential | 3 |
| perform risk analysis | skill | essential | 3 |
| perform video editing | skill | essential | 3 |
| persuade clients with alternatives | skill | essential | 3 |
| plan digital marketing | skill | essential | 3 |
| plan marketing campaigns | skill | essential | 3 |
| plan marketing strategy | skill | essential | 3 |
| plan medium to long term objectives | skill | essential | 3 |
| plan social media marketing campaigns | skill | essential | 3 |
| prepare cost-plus pricing models | skill | essential | 3 |
| prepare market research reports | skill | essential | 3 |
| prepare presentation material | skill | essential | 3 |
| present arguments persuasively | skill | essential | 3 |
| present reports | skill | essential | 3 |
| pricing strategies | skill | essential | 3 |
| Problem Solving and Critical Thinking | competency | essential | 3 |
| problem-solving with digital tools | skill | essential | 3 |
| process commissioned instructions | skill | essential | 3 |
| produce statistical financial records | skill | essential | 3 |
| product comprehension | skill | essential | 3 |
| Project Management | skill | essential | 3 |
| promote company | skill | essential | 3 |
| property management software | skill | essential | 3 |
| provide improvement strategies | skill | essential | 3 |
| provide information | skill | essential | 3 |
| provide input to collaborators to guide their work | skill | essential | 3 |
| provide membership service | skill | essential | 3 |
| public relations | skill | essential | 3 |
| quantitative analysis | skill | essential | 3 |
| receive appropriate permissions for use of recorded audiovisual examples | skill | essential | 3 |
| recruit members | skill | essential | 3 |
| relationship marketing | skill | essential | 3 |
| respond to enquiries | skill | essential | 3 |
| revise drafts made by managers | skill | essential | 3 |
| sales argumentation | skill | essential | 3 |
| sales strategies | skill | essential | 3 |
| select artwork developed by staff members | skill | essential | 3 |
| select optimal distribution channel | skill | essential | 3 |
| sell products | skill | essential | 3 |
| services marketing | skill | essential | 3 |
| set brand positioning | skill | essential | 3 |
| set up pricing strategies | skill | essential | 3 |
| social media management | skill | essential | 3 |
| social media marketing techniques | skill | essential | 3 |
| Statistics | skill | essential | 3 |
| stimulate creativity in the team | skill | essential | 3 |
| strategic planning | skill | essential | 3 |
| study sales levels of products | skill | essential | 3 |
| supervise the management of an establishment | skill | essential | 3 |
| supervise work | skill | essential | 3 |
| support managers | skill | essential | 3 |
| track key performance indicators | skill | essential | 3 |
| trendwatching | skill | essential | 3 |
| types of media | skill | essential | 3 |
| update budget | skill | essential | 3 |
| use communication techniques | skill | essential | 3 |
| use consulting techniques | skill | essential | 3 |
| use content management system software | skill | essential | 3 |
| use different communication channels | skill | essential | 3 |
| use e-tourism platforms | skill | essential | 3 |
| use theoretical marketing models | skill | essential | 3 |
| visual presentation techniques | skill | essential | 3 |
| web based collaborative platforms | skill | essential | 3 |
| web strategy assessment | skill | essential | 3 |
| work independently in sales | skill | essential | 3 |
| work with advertising professionals | skill | essential | 3 |
| write to a deadline | skill | essential | 3 |
| accounting | skill | desirable | 2 |
| achieve sales targets | skill | desirable | 2 |
| adapt to change in marketing | skill | desirable | 2 |
| adobe creative suite | skill | desirable | 2 |
| advise on public image | skill | desirable | 2 |
| analyse big data | skill | desirable | 2 |
| analyse business model | skill | desirable | 2 |
| analyse business processes | skill | desirable | 2 |
| analyse cultural trends | skill | desirable | 2 |
| analyse customer service surveys | skill | desirable | 2 |
| analyse supply chain trends | skill | desirable | 2 |
| anti-dumping law | skill | desirable | 2 |
| apply desktop publishing techniques | skill | desirable | 2 |
| apply information security policies | skill | desirable | 2 |
| apply knowledge of human behaviour | skill | desirable | 2 |
| apply statistical analysis techniques | skill | desirable | 2 |
| apply technical communication skills | skill | desirable | 2 |
| approve advertising campaign | skill | desirable | 2 |
| assist clients with special needs | skill | desirable | 2 |
| attend trade fairs | skill | desirable | 2 |
| augmented reality | skill | desirable | 2 |
| below-the-line technique | skill | desirable | 2 |
| build predictive models | skill | desirable | 2 |
| build rapport with people from different cultural backgrounds | skill | desirable | 2 |
| business incubation | skill | desirable | 2 |
| business management principles | skill | desirable | 2 |
| business process modelling | skill | desirable | 2 |
| business requirements techniques | skill | desirable | 2 |
| CAD software | skill | desirable | 2 |
| carry out event management | skill | desirable | 2 |
| coach employees | skill | desirable | 2 |
| Collaboration | competency | desirable | 2 |
| collect customer data | skill | desirable | 2 |
| commercial law | skill | desirable | 2 |
| commercial photography | skill | desirable | 2 |
| communicate with customer service department | skill | desirable | 2 |
| competition law | skill | desirable | 2 |
| complete membership administration | skill | desirable | 2 |
| conduct financial audits | skill | desirable | 2 |
| conduct online competitive analysis | skill | desirable | 2 |
| conduct public presentations | skill | desirable | 2 |
| conduct public surveys | skill | desirable | 2 |
| conduct qualitative research | skill | desirable | 2 |
| conduct quantitative research | skill | desirable | 2 |
| conduct search engine optimisation | skill | desirable | 2 |
| consumer protection | skill | desirable | 2 |
| contact customers | skill | desirable | 2 |
| coordinate events | skill | desirable | 2 |
| coordinate marketing plan actions | skill | desirable | 2 |
| create storyboards | skill | desirable | 2 |
| customer insight | skill | desirable | 2 |
| customer segmentation | skill | desirable | 2 |
| database | skill | desirable | 2 |
| data protection | skill | desirable | 2 |
| data quality assessment | skill | desirable | 2 |
| data visualisation software | skill | desirable | 2 |
| deal with pressure from unexpected circumstances | skill | desirable | 2 |
| define technical requirements | skill | desirable | 2 |
| deliver a sales pitch | skill | desirable | 2 |
| deliver visual presentation of data | skill | desirable | 2 |
| demonstrate intercultural competences in hospitality services | skill | desirable | 2 |
| demonstrate products' features | skill | desirable | 2 |
| design management | skill | desirable | 2 |
| design questionnaires | skill | desirable | 2 |
| detect drug abuse | skill | desirable | 2 |
| develop inclusive communication material | skill | desirable | 2 |
| develop online community plan | skill | desirable | 2 |
| develop promotional tools | skill | desirable | 2 |
| develop public relations strategies | skill | desirable | 2 |
| develop working procedures | skill | desirable | 2 |
| document interviews | skill | desirable | 2 |
| draft press releases | skill | desirable | 2 |
| ecotourism | skill | desirable | 2 |
| educate on sustainable tourism | skill | desirable | 2 |
| employment law | skill | desirable | 2 |
| engage local communities in the management of natural protected areas | skill | desirable | 2 |
| ensure equipment availability | skill | desirable | 2 |
| establish data processes | skill | desirable | 2 |
| evaluate advertising campaign | skill | desirable | 2 |
| evaluate interview reports | skill | desirable | 2 |
| evaluate marketing content | skill | desirable | 2 |
| evaluate writings in response to feedback | skill | desirable | 2 |
| financial capability | skill | desirable | 2 |
| follow the news | skill | desirable | 2 |
| forecast economic trends | skill | desirable | 2 |
| gather data | skill | desirable | 2 |
| greet guests | skill | desirable | 2 |
| handle complaints | skill | desirable | 2 |
| ICT communications protocols | skill | desirable | 2 |
| ICT sales methodologies | skill | desirable | 2 |
| improve customer traveling experiences with augmented reality | skill | desirable | 2 |
| Influence | competency | desirable | 2 |
| information confidentiality | skill | desirable | 2 |
| intellectual property law | skill | desirable | 2 |
| interactive media | skill | desirable | 2 |
| international business | skill | desirable | 2 |
| international taxation of transfer prices | skill | desirable | 2 |
| international trade | skill | desirable | 2 |
| interpret financial statements | skill | desirable | 2 |
| interview techniques | skill | desirable | 2 |
| issue sales invoices | skill | desirable | 2 |
| keep promotions records | skill | desirable | 2 |
| keep records of customer interaction | skill | desirable | 2 |
| keep updated on innovations in various business fields | skill | desirable | 2 |
| lay out digital written content | skill | desirable | 2 |
| LDAP | skill | desirable | 2 |
| lead a team in hospitality service | skill | desirable | 2 |
| liaise with distribution channel managers | skill | desirable | 2 |
| liaise with financiers | skill | desirable | 2 |
| LINQ | skill | desirable | 2 |
| maintain incident reporting records | skill | desirable | 2 |
| make independent operating decisions | skill | desirable | 2 |
| manage conservation of natural and cultural heritage | skill | desirable | 2 |
| manage data | skill | desirable | 2 |
| manage database | skill | desirable | 2 |
| manage development of promotional material | skill | desirable | 2 |
| manage health and safety standards | skill | desirable | 2 |
| manage online communications | skill | desirable | 2 |
| manage website | skill | desirable | 2 |
| market entry planning | skill | desirable | 2 |
| market entry strategies | skill | desirable | 2 |
| MDX | skill | desirable | 2 |
| measure sustainability of tourism activities | skill | desirable | 2 |
| media studies | skill | desirable | 2 |
| mobility as a service | skill | desirable | 2 |
| monitor customer service | skill | desirable | 2 |
| monitor media industry research figures | skill | desirable | 2 |
| motion graphics | skill | desirable | 2 |
| N1QL | skill | desirable | 2 |
| negotiate buying conditions | skill | desirable | 2 |
| negotiate settlements | skill | desirable | 2 |
| negotiate with stakeholders | skill | desirable | 2 |
| neuromarketing techniques | skill | desirable | 2 |
| office software | skill | desirable | 2 |
| operate a camera | skill | desirable | 2 |
| pay-per-click | skill | desirable | 2 |
| perform customer management | skill | desirable | 2 |
| perform multiple tasks at the same time | skill | desirable | 2 |
| perform mystery shopping | skill | desirable | 2 |
| plan health and safety procedures | skill | desirable | 2 |
| plan new packaging designs | skill | desirable | 2 |
| plan shifts of employees | skill | desirable | 2 |
| polling techniques | skill | desirable | 2 |
| post-processing of photographs | skill | desirable | 2 |
| practice humour | skill | desirable | 2 |
| prepare exhibition marketing plan | skill | desirable | 2 |
| prepare visual data | skill | desirable | 2 |
| price product | skill | desirable | 2 |
| printed goods processes | skill | desirable | 2 |
| printing techniques | skill | desirable | 2 |
| promote organisational communication | skill | desirable | 2 |
| promote virtual reality travelling experiences | skill | desirable | 2 |
| proofread text | skill | desirable | 2 |
| prospect new customers | skill | desirable | 2 |
| protect personal data and privacy | skill | desirable | 2 |
| psychology | skill | desirable | 2 |
| publishing market | skill | desirable | 2 |
| publishing strategy | skill | desirable | 2 |
| query languages | skill | desirable | 2 |
| quote prices | skill | desirable | 2 |
| receive actors' resumes | skill | desirable | 2 |
| recruit employees | skill | desirable | 2 |
| represent company in exhibitions | skill | desirable | 2 |
| reputation management | skill | desirable | 2 |
| resource description framework query language | skill | desirable | 2 |
| revise questionnaires | skill | desirable | 2 |
| sales promotion techniques | skill | desirable | 2 |
| search engine optimisation | skill | desirable | 2 |
| seek innovation in current practices | skill | desirable | 2 |
| Self Management | competency | desirable | 2 |
| self-service technologies in tourism | skill | desirable | 2 |
| SPARQL | skill | desirable | 2 |
| speak different languages | skill | desirable | 2 |
| stimulate creative processes | skill | desirable | 2 |
| strive for company growth | skill | desirable | 2 |
| study website behaviour patterns | skill | desirable | 2 |
| supervise brand management | skill | desirable | 2 |
| supervise sales activities | skill | desirable | 2 |
| support community-based tourism | skill | desirable | 2 |
| support local tourism | skill | desirable | 2 |
| tabulate survey results | skill | desirable | 2 |
| teach customer service techniques | skill | desirable | 2 |
| teamwork principles | skill | desirable | 2 |
| train employees | skill | desirable | 2 |
| translate language concepts | skill | desirable | 2 |
| typography | skill | desirable | 2 |
| use analytics for commercial purposes | skill | desirable | 2 |
| use CAD software | skill | desirable | 2 |
| use e-services | skill | desirable | 2 |
| use personal organization software | skill | desirable | 2 |
| use word processing software | skill | desirable | 2 |
| value-added tax law | skill | desirable | 2 |
| vertical markets | skill | desirable | 2 |
| virtual reality | skill | desirable | 2 |
| web analytics | skill | desirable | 2 |
| write leaflets | skill | desirable | 2 |
| write work-related reports | skill | desirable | 2 |
| XQuery | skill | desirable | 2 |