Career path
The skills this job asks for, and the level for each.
125 skills listed by ESCO, 54 of them essential. 125 are in our skills list and linked; we measure a match on those. ESCO gives no levels, so we ask for level 3 on an essential skill and 2 on the rest.
Occupation: ISCO-08 occupations (International Labour Organization). Skills: This service uses the ESCO classification of the European Commission (v1.2.1, CC BY 4.0), modified by CareersMatch.
Further out means a higher level. Sign in to see how you compare.
Showing 10 of 125, essentials first. The table below lists them all.
| Skill | Type | Necessity | Level |
|---|---|---|---|
| advertising techniques | skill | essential | 3 |
| advise on communication strategies | skill | essential | 3 |
A path lists what the job asks for
The skills and tools people in this kind of job use, at the level each is usually asked for.
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Level by level, using only what your profile holds. Something we know nothing about yet is shown as not yet known, never as a no.
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Answering a question, adding your level or adding a certificate. We never show a pay rise or a time estimate we have no data for.
What this path asks for comes from O*NET 31.0 (U.S. Department of Labor, CC BY 4.0), through the official ISCO-08 to US occupation crosswalk. A competency is essential where O*NET rates it at least 3.5 of 5 in importance.
| advise on public image | skill | essential | 3 |
| advise on public relations | skill | essential | 3 |
| analyse external factors of companies | skill | essential | 3 |
| analyse internal factors of companies | skill | essential | 3 |
| apply diplomatic principles | skill | essential | 3 |
| apply grammar and spelling rules | skill | essential | 3 |
| build community relations | skill | essential | 3 |
| build trust | skill | essential | 3 |
| business communication | skill | essential | 3 |
| Collaboration | competency | essential | 3 |
| Communication | competency | essential | 3 |
| communication principles | skill | essential | 3 |
| compile content | skill | essential | 3 |
| conduct public presentations | skill | essential | 3 |
| coordinate advertising campaigns | skill | essential | 3 |
| coordinate marketing plan actions | skill | essential | 3 |
| copyright legislation | skill | essential | 3 |
| corporate social responsibility | skill | essential | 3 |
| corporate sustainability | skill | essential | 3 |
| develop communications strategies | skill | essential | 3 |
| develop creative ideas | skill | essential | 3 |
| develop media strategy | skill | essential | 3 |
| develop public relations strategies | skill | essential | 3 |
| digital communication and collaboration | skill | essential | 3 |
| Digital Fluency | competency | essential | 3 |
| diplomatic principles | skill | essential | 3 |
| draft press releases | skill | essential | 3 |
| draw conclusions from market research results | skill | essential | 3 |
| establish relationship with the media | skill | essential | 3 |
| ethics of sharing work through social media | skill | essential | 3 |
| forming of public opinion | skill | essential | 3 |
| give interviews to media | skill | essential | 3 |
| grammar | skill | essential | 3 |
| identify clients' needs | skill | essential | 3 |
| identify customer's needs | skill | essential | 3 |
| Influence | competency | essential | 3 |
| integrate strategic foundation in daily performance | skill | essential | 3 |
| liaise with local authorities | skill | essential | 3 |
| manage budgets | skill | essential | 3 |
| manage contracts | skill | essential | 3 |
| market research | skill | essential | 3 |
| office software | skill | essential | 3 |
| organise participation in local or international events | skill | essential | 3 |
| organise press conferences | skill | essential | 3 |
| perform project management | skill | essential | 3 |
| perform public relations | skill | essential | 3 |
| prepare presentation material | skill | essential | 3 |
| Problem Solving and Critical Thinking | competency | essential | 3 |
| proofread text | skill | essential | 3 |
| protect client interests | skill | essential | 3 |
| provide cost benefit analysis reports | skill | essential | 3 |
| public relations | skill | essential | 3 |
| reputation management | skill | essential | 3 |
| rhetoric | skill | essential | 3 |
| Self Management | competency | essential | 3 |
| strategic planning | skill | essential | 3 |
| use different communication channels | skill | essential | 3 |
| use intranet | skill | essential | 3 |
| Adaptability | competency | desirable | 3 |
| advocate a cause | skill | desirable | 2 |
| apply social media marketing | skill | desirable | 2 |
| apply strategic thinking | skill | desirable | 2 |
| approve advertising campaign | skill | desirable | 2 |
| archive documentation related to work | skill | desirable | 2 |
| build business relationships | skill | desirable | 2 |
| build international relations | skill | desirable | 2 |
| business strategy concepts | skill | desirable | 2 |
| carry out forum moderation | skill | desirable | 2 |
| collaborate in the development of marketing strategies | skill | desirable | 2 |
| company policies | skill | desirable | 2 |
| content marketing strategy | skill | desirable | 2 |
| create solutions to problems | skill | desirable | 2 |
| desktop publishing | skill | desirable | 2 |
| develop inclusive communication material | skill | desirable | 2 |
| develop professional network | skill | desirable | 2 |
| develop promotional tools | skill | desirable | 2 |
| disseminate internal communications | skill | desirable | 2 |
| document project progress | skill | desirable | 2 |
| ensure cross-department cooperation | skill | desirable | 2 |
| ensure information transparency | skill | desirable | 2 |
| establish communication with foreign cultures | skill | desirable | 2 |
| European Structural and Investment Funds regulations | skill | desirable | 2 |
| evaluate advertising campaign | skill | desirable | 2 |
| evaluate employees | skill | desirable | 2 |
| examine advertisement layout | skill | desirable | 2 |
| follow the news | skill | desirable | 2 |
| forecast organisational risks | skill | desirable | 2 |
| give live presentation | skill | desirable | 2 |
| government policy implementation | skill | desirable | 2 |
| government representation | skill | desirable | 2 |
| graphic design | skill | desirable | 2 |
| humanitarian aid actors | skill | desirable | 2 |
| implement marketing strategies | skill | desirable | 2 |
| liaise with politicians | skill | desirable | 2 |
| make price recommendations | skill | desirable | 2 |
| manage account department | skill | desirable | 2 |
| manage creative department | skill | desirable | 2 |
| manage development of promotional material | skill | desirable | 2 |
| manage media services department | skill | desirable | 2 |
| manage online communications | skill | desirable | 2 |
| manage project metrics | skill | desirable | 2 |
| manage staff | skill | desirable | 2 |
| manage the handling of promotional materials | skill | desirable | 2 |
| manage visual communications | skill | desirable | 2 |
| marketing department processes | skill | desirable | 2 |
| marketing principles | skill | desirable | 2 |
| media and information literacy | skill | desirable | 2 |
| monitor political campaigns | skill | desirable | 2 |
| monitor political conflicts | skill | desirable | 2 |
| perform business analysis | skill | desirable | 2 |
| perform fundraising activities | skill | desirable | 2 |
| political campaigning | skill | desirable | 2 |
| political parties | skill | desirable | 2 |
| political science | skill | desirable | 2 |
| pricing strategies | skill | desirable | 2 |
| psychological concepts | skill | desirable | 2 |
| receive actors' resumes | skill | desirable | 2 |
| recruit employees | skill | desirable | 2 |
| represent the organisation | skill | desirable | 2 |
| search engine optimisation | skill | desirable | 2 |
| share through digital technologies | skill | desirable | 2 |
| social media management | skill | desirable | 2 |
| speak different languages | skill | desirable | 2 |
| study communications channels for different employers/contractors | skill | desirable | 2 |
| survey techniques | skill | desirable | 2 |
| types of media | skill | desirable | 2 |
| use analytics for commercial purposes | skill | desirable | 2 |
| use online tools to collaborate | skill | desirable | 2 |
| work closely with news teams | skill | desirable | 2 |
| writing style guides | skill | desirable | 2 |